Crossover Design - Breville Drill

 

This captivating project presented the unique challenge of blending the quintessential Breville aesthetic with the traditionally rugged and robust nature of electric drills. Breville is synonymous with elegance and gentle sophistication, which starkly contrasts the conventional image of power tools. The objective of this venture was to merge these disparate elements while maintaining functionality and usability seamlessly.

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In line with Breville's brand ethos of offering user-friendly, household products, the target audience for this innovative fusion was primarily amateur users. By successfully combining Breville's refined style with the practicality of an electric drill, we created a strikingly distinctive and accessible tool that redefines the power tool experience.